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Appmilla is on a mission to put AI to work for everyone

AI and agentic technologies have fantastic potential to reshape how organisations operate and how people access services – removing friction, lowering costs and barriers, and multiplying what teams of any size can achieve.

Meet The Team

Founders with over 25 years of experience in digital, product and design. Specialising in FinTech since 2017, and AI-augmented development since the beginning of the agentic era.

“An understanding of the Web 3.0, blockchain and crypto world that is proving so valuable in this rapidly changing industry. Clear thinking with practical application.”

Ric YerburyFounder - Daft Springer
CEO

James Guest

Agency veteran of over 25 years; leading teams, client services and operations.

Agency veteran of over 25 years; leading digital teams, client services and operations. Now specialising in AI and agentic systems – helping organisations adopt AI-augmented delivery, build intelligent products and automate their operations. Deep background in disruptive FinTech and Web3 development across startups, scale-ups and enterprise.

CTO

Rich Woollcott

Technical architect, team leader, and software developer for over 25 years.

Technical architect and development team leader. Delivering software for over 25 years across a broad range of industries including FinTech, Energy Utilities, Manufacturing, Retail, Transportation, Defence, Government and Media. Cross platform app development specialist, now pioneering AI-augmented development and agentic system architecture.

Design & UX Advisor

Tim Cryer

User-centred product designer specialising in FinTech and AI-powered products.

Experienced lead product designer specialising in FinTech and AI-powered products. A proven track record designing award-winning native apps and web applications, to solve real-world business and consumer challenges, enabling organisations to deliver accessible, useful and engaging experiences to happy customers.

Logos

Experience

Appmilla founders have worked with, and for, a bunch of well-known organisations, plus a multitude of fintech and AI startups

Three Pillars

Secure, Private, Scalable Tech

AI systems process sensitive data and are an increasingly attractive target. We take a privacy and security first approach to development, from data handling to model access – and ensure architectures are ready to scale when you are.

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Compelling, Intuitive User Experience

Research and analysis provides key user, market and product insights – vital to ensuring we’re solving the right problems. Solutions and designs must meet real needs, find the best product market fit and delight users. With AI and agentic products, that means designing for trust, making intelligent systems transparent, predictable and genuinely useful.

02

Full Regulatory Compliance

Solid technology and great user experience are taken as a given – but AI brings new obligations around governance, data protection and accountability, especially in regulated sectors. Our third pillar ensures cost-effective applications that meet the standards your industry demands.

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